The Dhaka Times Desk Rakuten, the world's leading cross-platform messaging and voice-based communication application, recently partnered with Snap Inc. to allow Viber users to enjoy the benefits of augmented reality (AR) lenses. The number of Viber users in Bangladesh is constantly increasing and in line with this growing demand, Viber is soon going to bring new lens features for the country's customers.
Along with Snap's developer tools like Camera Kit, Creative Kit, and Bitmoji, Viber's app will integrate AR Lens, enable sharing on Snapchat, and bring customizable Bitmoji avatars. Viber Lens, powered by Snap, will allow Viber users to enjoy AR-enhanced video messaging and photos for the first time. Viber is going to bring thirty new lenses including various animal masks and Viber characters, underwater lenses, silly cat interactions.
The company plans to bring in 50 to 70 additional lenses per month, resulting in at least 300 lenses by the end of this year. Businesses will also have the opportunity to create their own lenses for Viber. Organizations such as the World Wildlife Federation (WWF), FC Barcelona and the World Health Organization (WHO) will bring their own lenses to the messaging application. Customize Lenses will increase user engagement with their favorite brands on the Viber platform.
Viber is a calling and messaging app. The app works to create opportunities for all users to express themselves in creative ways, regardless of identity or location. Every personal and group chat on Viber is protected by end-to-end encryption (ETUEE), ensuring the privacy and security of every user's information.
The addition of these new lenses to Viber will enhance the app's existing sticker collection, which will also make users' chats more enjoyable. The combination of Snap's Camera Kit, Bitmoji and Creative Kit in Viber will make in-app communication more enjoyable and meaningful in the future.
Viber's new features have been added in line with the company's commitment to ease of use and ensuring data security. With the Instant Augmented Reality feature, users can overlay images on their surroundings and enjoy the power of AR with just a touch of a finger. With the Expressive Mask feature, users can now choose their preferred mask from among the numerous masks in the application, which can accurately mimic all of their facial expressions. Also, users can make their photos more attractive by adding lipstick, blush and different hair colors to the photos through the beautification feature. Apart from this, the newly added features include various eye-catching filters, with the help of which the chats with friends will now be more intense. You can add custom Bitmoji characters to images and videos through the customized Bitmoji feature.
The addition of sponsored and branded lenses will also create new revenue opportunities for Viber, as partner organizations will now be able to create and use their own custom lenses on their community platforms by engaging with Viber for business. Elliott Solomon, Director of Camera Platform Partnerships at Snap Inc. commented, “Snap's partnership with Rakuten Viber is going to be a win-win for both companies.
We are now able to expand our range of augmented reality technologies to regions where Viber is already popular among customers, and enable Viber users to express themselves in an engaging way through AR technology.”
Viber CEO Jamel Aguaya said, “We are excited to bring Snap Camera into the hands of users. Through this partnership, we want to put the incredible power of AR in the hands of users and add a new dimension to the fun of communicating with friends and family. Viber is not limited to just a messaging app. It not only connects one to another, but is also a platform where users engage in their own community by sharing fun and rewarding content.”
The iOS version of the application with all the new features and the Android beta version in English are available from June 30, 2021 in most of the countries covered by Viber. For a teaser of all the cool features of Viber Lens, visit –
Rakuten Viber
Rakuten Viber works to keep everyone connected around the world. In this case, the identity of the user and their location do not matter. Our users around the world enjoy the convenience of using one-on-one chat, video calling and group messaging features. Also, they can interact with their favorite brands and celebrities and check their latest activities through this platform. Viber ensures a safe and secure environment for its users, so that they can share their feelings without any hesitation.
Rakuten Viber is part of Rakuten Inc., the world's leading e-commerce and financial services company. Vibri is the official communication channel of the world's most popular football club Barcelona and the official instant messaging and calling app partner of the Golden State Warriors. So, join Viber today to experience seamless communication.
Contact: lana@viber.com for details
News press release.
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