Samsung Television: 15 years of success in leadership and innovation

The Dhaka Times Desk From black-and-white to color, analog to digital and smart technology today - Samsung's name will be at the forefront of all the brands and companies that have been closely associated with every milestone in the history of the evolution of television around the world.

This South Korean company has maintained its position as the leading television brand in the global market for the last 15 years with its signature of breakthrough technology and innovative innovation, and has won the hearts of millions of customers.

Samsung first introduced consumers to their 55-inch projection TV in 1998 as the 'world's first' television. The huge success of popularizing the new age digital television by pulling the beard from the old analog technology basically brought this title to Samsung. Whether it's color accuracy, design or picture quality – Samsung has proven its unique expertise in every question with its forward-looking technology, competitive market-oriented products and limitless innovation. By capitalizing on its talent and technical expertise, the company has constantly thrown new challenges to television manufacturers worldwide.

In the 2000s, LCD televisions, especially wall-mountable LCD TVs, saw huge popularity thanks to Samsung. Samsung also had the achievement of bringing the largest 46-inch LCD TV to the market at that time. The model created an uproar among the technology market and entertainment lovers all over the world, as a result of which the LCD TV market became very active. With continued success, Samsung first introduced LED TVs in 2009, and QLEDs in 2017.

The remarkable popularity of QLED televisions today is due to Samsung's long-researched light efficiency, advanced color spectrum and long-lasting technology, which continues to surprise fans and consumers. With the help of microLED technology, a new standard of height is established in all aspects including image quality, size, resolution. Unlike conventional LEDs, this self-emitting television uses micrometer-scale LEDs, which are smaller in size and capable of acting as their own light source. This module-based, bezel-less design TV sets a precedent by helping consumers reshape the TV to suit their own needs. One of its versatile uses is the ability to shape the screen as needed according to the shape of the wall given different locations.

Samsung's journey through time has not slowed down even in this year 2021. Despite the impact of the global Covid-19 pandemic, the company achieved a record 31.9 percent market share on a profit-wise basis in 2020. It was the most successful year in Samsung's history, helping the company maintain its position as the number one player in the television market worldwide.

Samsung has always maintained its own identity as a brand with the aim of keeping customer demand and satisfaction standards intact. The company has uncompromisingly prioritized the needs of consumers in the development of society, so that they can choose for themselves the technological benefits they want to enjoy in the future.

This year too, Samsung is dreaming of continuing its streak of success by showing technical innovations and new technological surprises in all its flagship products and TV line-up. These include Samsung's new Neo QLED line-up of lifestyle TVs, as well as the brand's long-term sustainability program nationwide. The company has created an unprecedented combination of micro LED technology with traditional television viewing experience.

Users can now enjoy the cinematic experience of the eye-catching edge-to-edge screen design in their living room without any professional assistance. 110'', 99'', 88'' and 76'' size Micro LED TVs are now available in the market.

Television has become a daily necessity of modern life. Samsung has proven to be at the top of consumer demand in a fast-changing world for 15 consecutive years – the direct impact they have on users' daily lifestyles. In the coming years, Samsung will strengthen its business strategies by continuing to invest in research and development (R&D) and product development, through which the company's future offerings and products will be able to build a successful market position. -News press releases.

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