The Dhaka Times Desk Emo has come forward as a responsible global brand in helping people in flood-affected areas in the north and northeast of Bangladesh.
The company has been involved in the 'Dakche Amar Desh' campaign in joint venture with BRAC to provide relief goods and donation assistance to flood affected areas.
Imo and Imo users have donated USD 50,000 through the 'Calling My Country' initiative. In this regard, IMO Bangladesh Senior Marketing Manager Md. Masud Rana said, "We have partnered with great organizations like BRAC to stand by the people whose houses, shops, cultivated land and domestic animals have been damaged in this terrible flood. The entire rehabilitation process will take a long time; However, we are continuing our all-out efforts to speed up the rehabilitation process and overcome the impact of the damage.”
Tushar Bhowmik, Chief Financial Officer of BRAC said, "Understanding the terrible damage caused by the floods, BRAC is again calling on them to deliver the necessary items to more than 50,000 flood victims and launched the Amar Desh campaign. Popular instant messaging app IMO has joined us with financial support during this crisis. We believe this will be exemplary for other international organizations in demonstrating social responsibility.”
About 60,000 families have received dry food, water and other essential relief items under the 'Dakche Amar Desh' campaign. 7800 water purification tablets have been distributed to prevent outbreak of water borne diseases. Through this initiative, a plan was taken to provide financial assistance to 40 thousand families. As an emergency aid, the program provides food security, safe drinking water, sanitation facilities, personal hygiene, dignity kits, animal feed and other items. This assistance is provided following the UN Humanitarian Coordination Task Team (HCTT) Response Plan (July-December 2022) for the severe flash floods in the north-eastern districts of Bangladesh. Detailed information can be found by visiting this website https://brac.net/dakcheamardesh/en/
In addition to this joint effort, IMO has launched a dedicated channel named 'Bangladesh Relief' to expedite flood relief and donation collection. From June 23 to June 25 last month, IMO urged users to come forward to help the flood-affected people. Responding to this call, the brand raised $12,851 in donations from users. Earlier, the organization launched a free-data donation campaign worth 4 million Bangladeshi taka for IMO users in Sylhet division. Imo has turned itself into a responsible corporate organization by contributing to the various adverse times of the country. The donation campaign highlights the brand's commitment to the distressed people and communities in flood-affected areas. For details visit: https://www.brac.net/dakcheamardesh/sitrep/SitRep-flood-8.pdf ;
https://brac.net/dakcheamardesh/en/ news bulletin.
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