The Dhaka Times Desk Popular short video platform Likei recently organized an exciting hashtag challenge called #MagicBowliana in Bangladesh.
Likei's hashtag challenge has received great response from users. Likei launched this #MagicBowliana campaign in association with the country's TV reality show 'MagicBowliana' to spread the appeal of Bengali Folk music among users and make it more enjoyable through a combination of different mediums; Which is able to achieve massive success.
Innovative and competitive, the campaign combines regional dances and selected songs to encourage user participation. The campaign combines excellent performances with a burst of creativity, diverse builds, premium resources and generating conversation on social media.
The #MagicBowliana Challenge is designed for users to perform a variety of dances and songs on a well-lit stage. Many popular content creators took part in this campaign and unleashed their inner creative selves through dancing and singing. Along with them, ordinary users also participated in this challenge by making their own videos.
To further popularize content creation in the community, Likei launched a separate account for Magic Bowliana; Through which good hashtag videos can play a role in creating awareness by spreading them more. This initiative has helped the users gain new fans as well as broadening the reach of Magic Bowliana. In this case, Likey is associated with 19 influencers like Zia Uddin Robin and Anika Rifa. These influencers are enlisted to positively influence the younger generation and increase user engagement on Likei.
The best part of this campaign is that participating users can easily add official music to their videos. Through this, the discussion on the depth and artistic importance of Bengali folk music is created on social media, as well as creating great enthusiasm among users to participate in the Magic Bouliana campaign.
The hashtag campaign ran from May 20 to 25, 2022. In addition to garnering 36 million impressions, the campaign managed to generate 13.8 million video views, 19,000 video posts and 8 percent engagement. The primary objective of the campaign was to engage everyone in a festive atmosphere. Besides, one of its objectives was to influence the young generation by raising awareness among all on a large scale through the Magic Bouliana Show.
Gibson Yuen, Head of Global Operations, Likey, said, “We are delighted to be working together with Magic Bowliana and to achieve such unexpected success with the campaign. We consciously create opportunities for Likei users to create content that benefits the community; And by connecting with it, users can create solidarity and identity in the community”.
Ada Asia is one of the business partners among Likei's representatives in Bangladesh. Ashraful Haque, Country Director of Ada Asia said, “Likei as a short video platform is very popular among the young generation in Bangladesh. We are extremely happy to have successfully completed the first and most successful commercial hashtag challenge, Magic Bouliana, as resellers of Likei. We hope this hashtag challenge will serve as an innovative marketing solution to reach out to the younger generation”.
Likei is committed to coming up with more such great initiatives to improve users' online experience. This popular short video platform hopes its users will appreciate the use of traditional music in a modern way and will be able to experience the power of the new inherent in it. To get involved with Likee, contact forbusiness@likee.video
News press release.
Things to do to prevent Corona virus
# try to stay at home all the time.
# Follow the rules and use mask when going out for emergency.
# three-layer cloth mask can be washed if desired.
# wash clothes after coming home from outside. Or hang it without shaking for at least four hours.
# Wash hands thoroughly (for at least 20 seconds) with soap or liquid before coming outside.
# plastic PPE or eyes, face, head must be washed thoroughly with detergent and dried after one use.
# Wear PPE made of cloth or clean as described.
# Use a head cap that completely covers the hair.
# Those who have sneeze cough should follow all the rules promulgated by the government. Also, wash hands as directed before and after handling food items, keys, switches, mice, remote controls, mobiles, watches, computer desks, TVs, etc. and after using the bathroom. Those who have dry hands use Moisture after washing their hands. Soap or hand liquid can be used. Why can this virus remain in the crackle (cracked part) of dry hands? Avoid using highly alkaline soaps or detergents.
English 
Bengali