The Dhaka Times Desk On the occasion of Realme's fourth '828 Fan Festival' to be held on August 28 this month, an open letter titled "Realme's Second Stage of Growth: A Refined Focus on Long-Term Growth" signed by the brand's founder and CEO Sky Lee has been published.
In the open letter, Sky Lee said, “As a start-up company, we have entered the second stage of growth and in this phase we will focus on achieving our long-term growth. We will also focus on product quality and market expansion.”
Inspired by the motto Dare to Leap, Realme is bringing devices with advanced performance and trendsetting designs at great prices to the youth of the world. Leveraging 5G technology, Realme has become the fastest growing 5G smartphone brand globally with a year-on-year growth of 165 percent in the fourth quarter of 2021. Realme has added 5G technology to its AIOT products for the first time by unveiling its 5G tablet 'Realme Pad X' in the market. The brand aims to make 5G technology easier to use by investing 90 percent in 5G technology-based research and development resources.
Realme is committed to developing a variety of AIOT products and a complete AIOT ecosystem by becoming a fast-growing consumer tech brand with the help of its advanced '1+5+T' strategy. The brand aims to bring smart TVs, laptops, tablets, smart watches, hearables and a large number of smart gadgets under its techlife ecosystem. Realme achieved the milestone of 1 crore product exports in the first quarter of this year, establishing the company as a strong brand in the IoT segment.
Realme has been emphasizing innovation in design since the beginning. Realme has created a design studio for the first time in the Android mobile phone industry. The name of this studio is Realme Design Studio. In this studio, the world's best designers and the brand's in-house designers are working towards creating various trendsetting products.
Realme has grown rapidly over the past four years, establishing the company as the world's sixth largest smartphone vendor in just three years. Despite the current market uncertainty, Realme is quite confident in facing various adversities. Sky Lee said, 'Smartphones have made our lives easier than ever before, and the technological capabilities of users will increase even more in the era of AIOT. In spite of various adversities, our path will be smoother in the coming days.'
As it enters the second phase of growth, Realme intends to continue its commitment to 'Simply Better' product strategy and 'Market Cultivation'. Which is a reflection of Sky Lee's stated product quality and focus on market expansion.
Realme's research and development investment will grow by 58 percent year-on-year with a focus on technological innovation. Realme's Number series will become an essential product line, transforming essential tech products into stylish products at affordable prices.
Today (August 18) Realme will globally unveil the 9i 5G. By constantly coming up with new designs and innovations, Realme strives to bring products with trend-setting designs and superior performance to global users. Realme is also allowing fans to participate in the AIOT product development process. Fan and Realme's joint efforts are expected to create more user-friendly IoT products by 2023.
Based on the 'Market Cultivation' strategy, Realme will work towards creating a market of 1.5 crore products and exporting 1 crore products twice over the next three years. This is an expression of the brand's commitment to develop its team, workforce, skilled manpower and knowledge. By understanding the local market, Realme will design a variety of products according to the habits of the people there.
Through its light assets, short channel mode and e-commerce priority strategy, Realme has also established an international e-commerce team to integrate various channels and benefit its users worldwide. Through the newly established team, Realme is improving its e-commerce channel management capabilities and will apply the e-commerce experience of established markets to developing markets. This means Realme will develop a more structured e-commerce model by working closely with global e-commerce partners. Realme will create opportunities to provide users with a more convenient shopping experience and use of products.
Realme strongly believes that all adversity is temporary and will pass soon. Inspired by the motto 'Dare to Leap', the brand will continue its product development process. Realme will always stand by its core principles. It will also strive to meet the needs of the youth and change the world together with them. - Press releases.
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