The Dhaka Times Desk Foodpanda Bangladesh, the country's online food and grocery platform, has launched a new brand philosophy 'Live Like a Panda' to encourage customers to live independently with joy and happiness like a panda. The online platform officially unveiled the brand philosophy on Wednesday (February 1).
Foodpanda's new philosophy believes that customers should focus their time and engagement on things that matter and truly resonate with them. This new brand philosophy will encourage you to live with the joys and exhilarations that exist outside of daily activities.
Just like the panda, self-satisfaction is achieved by living independently – that's the core of the brand philosophy. A person can benefit from the habit of doing the things that need to be done conscientiously to have a happy life.
The company unveiled this brand philosophy as part of Pow-Pow's drive to create and relate Foodpanda more closely to the activities of our daily lives.
Pow-Pow, a very cute and cuddly character, started his journey as the platform's brand ambassador last year. Pow-Pow has received immense love from consumers since its debut. Also positive perception among customers to choose Foodpanda as their first choice for on-demand delivery
Pow-Pow is able to make. Although best known as a mascot with a cute character, the Pow-Pow embodies environmental stewardship, self-reliance and enthusiasm.
Regarding the launch of the brand philosophy, Manisha Safia Tarek, Head of Marketing, Foodpanda Bangladesh said, “We are excited and thrilled to unveil our new philosophy 'Live Like a Panda'. Through this philosophy, we want to inspire customers to connect with the things they love beyond the constraints of daily activities. It may be that someone likes to be close to people, likes to chat. We would like to help our customers to get instant pleasure by giving them some freedom from the busyness of daily life that hinders them from achieving self-satisfaction.
"We wanted to create a brand philosophy that would actually inspire people of all ages across the country." Added Manisha Safia Tarek.
About Foodpanda: Foodpanda is one of the leading delivery platforms in Asia Pacific. Foodpanda is dedicated to deliver food, grocery and daily necessities to customers conveniently and at the fastest possible time. Foodpanda is leading the region's Quick-Commerce (Q-Commerce) through a combination of innovative technology and efficient management and a strong network of retail partners. Apart from millions of food delivery options, Pandamart Cloud Store also offers on-demand product delivery. Foodpander operates in four hundred cities across 11 markets in the Asia Pacific region – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia and Myanmar. Foodpanda is a subsidiary of Delivery Hero, a global leader in the food delivery industry. For details visit: www.foodpanda.com News press release.
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