Samsung mobile handset is losing its reign: the price may drop soon!

The Dhaka Times Desk Samsung's mobile phone unit's recent report shows that their sales rate has dropped to 4 percent. From last January to March, the total income fell from 33.4 trillion or 32.3 billion US dollars.

The South Korean company says it has paid 18 percent subsidy in the last three months to keep its mobile phone unit running. That his income should be in harmony with his expenditure. Samsung is the most profitable mobile phone company in recent times. The company said it earned $7.57 trillion in the last four months, or about $7.5 billion in dollars. Its revenue in the previous three months was 7.3 trillion or 7 billion US dollars. Earnings rose just 2.7 percent. Samsung mobile company has played a major role in creating a strong position in the smartphone market with the Galaxy smartphone. They have been able to increase their total revenue in the past years with Galaxy smartphones. As a result of the strong market for Galaxy smartphones, Samsung managed to displace Nokia as the largest mobile phone company in 2012.

Be that as it may, this competition requires the Samsung company to produce smartphones at lower prices and lower margins in order to retain the smartphone market. At the same time the demand for smartphones is increasing day by day. As a result of which the smartphone market will expand more, technology experts believe.

বাজার বিশ্লেষক কোম্পানী ফ্রস্ট এ্যান্ড সুলিভানের একজন বিশ্লেষক অ্যান্ড্রু মিলরয় বলেন, “বাজারের বর্তমান অবস্থা বিশ্লেষণ করে দেখা যাচ্ছে যে, স্মার্টফোনের বর্তমান বাজার বেশ উন্নতির দিকে যাচ্ছে। এখানে টিকে থাকতে হলে গ্রাহকের চাহিদার পাশাপাশি লাভের পরিমাণকে নিম্নতর করতে হবে। স্যামসাং স্মার্টফোনের পতনের হার থেকে এই তথ্য আমাদের কাছে বেশ পরিষ্কার।” তিনি আরো বলেন, ‘স্যামসাং আরো কমদামের স্মার্টফোন তৈরির দিকে ঝুঁকছে তাদের এই ব্যবসার স্থায়িত্ব ধরে রাখার জন্য’।

The latest information is that 'Samsung has started making low-cost mobile handsets to capture this emerging market. Which may come to the market in a few days'. However, their main competitors are Huawei and ZTE.

Source: BBC