The Dhaka Times Desk If someone wants to cheat on their life partner, the best solution for him is online dating service Ashley Madison (this service is not yet available in Bangladesh, but it has arrived in South American country Brazil only 15 months ago, but already it has reached 1 million subscribers! Other countries in the world The number of these sites is gradually increasing in the country.
The main slogan of Ashley Madison, which started its journey 10 years ago, is Life Is Short. Have an affair.
Although it is present in 24 countries of the world, it has 8 million members in the United States and 6 million in Canada. However, judging by the rate of customer growth, Brazil is the most successful for them. The majority (70%) of Ashley Madison members in Brazil are men. Eduardo Borges, Ashley Madison's representative in Brazil, says Brazilians are desperate for fun and sex. Also, they are very interested in using technology to communicate with others. The number of Internet users in Brazil is about eight million. And in terms of using social media such as Facebook or Twitter, Brazil ranks first. Borges believes that the two together created a special opportunity for Ashley Maddison Brazilians. It does not encourage cheating. Rather, alternative relationships are properly explored. Ashley Madison's marketing motto is to present something in the right way.
Ashley Madison launched in Brazil in late August 2011, targeting 500,000 customers per year, Borges said. And by the end of 2012, the number of its members has reached almost 1 million. He noted that it was more than expected. With 1.7 million customers worldwide, Ashley Madison's revenue this year stands at $120 million. Brazil is Ashley Madison's second largest market by revenue. Ashley Madison plans to open an office outside Canada for the first time in Sao Paulo before the end of the year. Ashley Madison was originally designed with women in mind.
Ashley Madison operates on credit basis instead of monthly fee. A member must pay five credits to Ashley Madison to initiate two-member communication. Once the communication between the two is established no further credit is paid for the communication between the two. A member pays $25 to Ashley Madison for a pack of 100 credits. A program called 'Certain Love' was introduced during Ashley Madison's maiden voyage in Brazil. It promised to return the money if the affair did not end. Borges said no one has yet claimed a refund from them. Ashley Madison officials think the only way to save married life from monotony is to resort to cheating. Borges said, “Someone has problems in their marriages. But he does not want divorce. Our service is for such people. -Based on online magazines.
This post was last modified on জুলাই ১০, ২০২৫ 5:24 pm
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