The Dhaka Times Desk This time the strategy of tracking the pedestrian's smartphone is being planned for the sake of advertising. UK street dustbins will be used for this purpose. Advertisements of various products will be used to attract pedestrians.
Along with the development of technology, the type of advertisement is also changing. Advertising agencies are always on the lookout to ensure that the right product reaches the right consumer. In today's smartphone era, everything seems to be getting smart. User information can be known by tracking the smartphone. Accordingly, the advertisement of his desired product can be promoted to the smartphone user.
During the Olympics in 2012, a company called Renew installed a hundred dustbins in the city of London. These dustbins were no ordinary dustbins. The specialty of the dustbins was that they could display advertisements of various products through the screen. Recently, the type of product advertising has evolved a step further. Renew has updated some of their dustbins. The new version of dustbins will be able to collect pedestrian data through smartphone monitoring of pedestrians. For this reason, Wi-Fi has been connected to the dustbins. Will share information with the devices via WiFi. The devices will recognize the unique identification number. If you can't identify it, you can identify the manufacturer's name and model number. The device owner will be able to keep track of the route route as well as how fast he is walking and in which direction he is going etc. Analyzing all these data, one can easily assume which way the pedestrian can go in Parvati. Dustbins will not serve the same ad to a particular passerby over and over again but will serve a new ad each time according to the passerby's taste.
Renew claims the new version of Dustbin has been deployed to survey only smartphone users in the City of London. However, it can be assumed that these smart dustbins have been introduced experimentally to facilitate advertising.
References: India Times
English 
Bengali