The Dhaka Times Desk Windows phones and tablets will be significantly discounted later this year. Microsoft made this announcement at Asia's largest computing show Computex.
Currently, Nokia is not able to take advantage of the pressure of iPhone and Android with its Windows Phone in the market. Microsoft has taken a new plan to reach the customer level. According to Microsoft's new announcement, the prices of all types of Windows-based smartphones and tablets are going to decrease.
The price of various devices can be reduced by around $100 to $300. Nick Parker, vice president of Microsoft's OEM Partners, said at the conference that the company has already started discussions with affiliates in this regard. And its main objective is to bring their devices at a competitive price. He said, “We want to reach a competitive price for devices with 7, 8 and 10 inch displays. And the new price will surprise you."
Microsoft's products are generally very high-end, but customers are often turned away by their prices. In addition, users on Android and iOS devices get more benefits than Windows, with thousands of app-gear features. Windows lags far behind in these areas. As a result, Microsoft wants to go to the center of customer attraction by reducing the price.
Parker also said that Windows Phone will be delivered for less than $200 in some regions. Currently, the price of Google Nexus 7 Tab is around $200, while Amazon Kindle Fire 7 is priced at $139. But the price of Windows tab with the same features is much higher than this. The Microsoft Surface 2 is priced at $900, although it has more interesting features and more memory than other devices. However, its price will be much less than 900 dollars at the new price.
The Finnish company Nokia eventually sold Nokia to Microsoft after losing their market share. After Microsoft bought Nokia, its radical change was to expand and reshape its market and product strategy; The first practical application of which appears in the field of value.
Source: The Senate
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